Milk
Cravendale / YCN
Designs for the Cravendale 'Future Milk' project in association with The Young Creative Network (YCN).
The brief was to come up with new packaging to appeal to a younger generation encouraging them to drink more milk. This is what I came up with keeping the designs fun for a younger customer yet still keeping them fully comprehendible for all other age groups.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/39da4ede-5751-4555-80a9-089961e39783/5c48cb96-a61d-4fed-81a4-c8159f95d4da_rw_1200.jpg?h=753deb160984a995d057e426139ccdcc)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/39da4ede-5751-4555-80a9-089961e39783/92dfcd55-2c8e-472e-9d16-38427a56ec0b_rw_1200.jpg?h=4e9fd52ff4499a2c2ba88a2b43daff7e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/39da4ede-5751-4555-80a9-089961e39783/051656e4-2c9c-4c8c-93cb-aaab7203d7b8_rw_1200.jpg?h=ea4acf1708d0677858a5fe4bc351d76d)